Tbilisi (GBC) - The Georgian Competition and Consumer Agency (GCCA) has published an interim report on the blueberry market to evaluate the competitive environment within the sector.
Between 2020 and 2025, both the volume and value of blueberries exported from Georgia have shown sustained growth. In terms of volume, the compound average annual growth rate for 2020-2024 reached 66%. The trend observed during the first ten months of 2025 remains positive, reflecting a 38% increase compared to the same period in the previous year. In value terms, the compound annual growth rate for 2021-2024 was 62%. Between January and October 2025, the total value of exported blueberries increased by 59% relative to the same period in 2024, indicating a rise in the average price per unit.
With regard to market structure, exports were low-concentrated during 2020-2022, transitioning to a moderately concentrated market in 2023–2025. Despite the growing share of the largest exporting company, no single entity holds dominant market power, and the distribution of market shares does not suggest conditions for collective dominance.
Additionally, the number of companies operating at the export level has increased significantly compared to 2020-2021. During the review period, the position of the largest market participant changed multiple times, and the composition of the five largest companies has been dynamic.
Based on these findings, no risks of competition law violations have been identified in the export segment of the blueberry market. Accordingly, the GCCA positively assesses the competitive environment in this market for the period 2020–2025 (January-October).
It should be noted that the domestic sale of blueberries largely depends on export markets. Consequently, the primary market operators are exporting companies. The GCCA initiated monitoring of the blueberry market in 2020 in response to requests from local farmers.