Tbilisi (GBC) – Cashless spending in Tbilisi hotels and restaurants via TBC Bank saw significant growth in December 2025, according to a review by TBC Capital. Spending in hotels increased 40% year-on-year, with an average transaction of GEL536.
Hotel spending was largely driven by non-residents, who accounted for 86% of transactions, averaging GEL724 per transaction (+46% YoY). Residents accounted for 14%, with an average spend of GEL201 (+14% YoY).
Restaurant spending also surged, rising 42% YoY to an average transaction of GEL36. Residents represented 68% of total restaurant spending, averaging GEL 27 (+26% YoY), while non-residents accounted for 32%, averaging GEL 140 (+94% YoY), nearly five times the resident average.
The data highlights the impact of tourism on Georgia’s hospitality sector, while domestic consumption also showed steady growth, particularly in the restaurant segment.