National Wine Agency: Georgian wine promoted at 137 events in 20 count...
Supported by the Agency, Georgian wine was presented to markets in the
United States, Portugal, Finland, Denmark, Austria, Norway, Italy, the
Netherlands, Japan, Poland, Germany, China, as well as France, the
United Kingdom, Belgium, Hungary, South Korea, Switzerland, Turkey and
Latvia.“The strategic markets for Georgian wine remain the US, the
UK, Germany, Poland, the Baltic States, China, South Korea and Japan,
where various events are being implemented by contractor companies of
the Agency to promote Georgian wine and increase its export
potential”, the Agency said.Wine exhibitions, competitions, tours
and festivals were also held throughout Georgia to enhance the
potential of wine tourism and promote the culture of wine consumption
among the domestic population, with the country hosting 54
wine-related events last year, including 17 exhibitions and festivals,
15 tasting-presentations, 16 tours with foreign wine experts, various
competitions and a symposium.The Agency added the state programme for
promotion of Georgian wine, diversification of markets and increasing
of export capacity had been allocated GEL16 million last year, with
wine exports rising by six percent and reaching 95 million litres in
2024 compared to the previous year.
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