Tbilisi (GBC) - According to the latest data published by GeoStat, Georgia recorded 1.7 million entries by international non-resident travelers in the fourth quarter of 2025, marking a 7.6% increase compared to the same period in 2024. Nearly half of all arrivals (45.2%) were made by travelers aged 31–50.

Out of the total entries, international visitors accounted for 1.5 million visits, reflecting an 8.3% year-on-year growth. The number of international visitors reached 1.3 million during 4Q25, up 9.1% compared to the previous year. Tourist-type visits also rose significantly, hitting 1.2 million, a 10.5% increase.

A vast majority of international visitors , 79.5%  were tourists, while 16.5% were same-day visitors, and 4% fell into both categories.

Russia remained the top source market in 4Q25, with 280.6 thousand visitors, accounting for 22.1% of the total. It was followed by Turkey (17.1%) and Armenia (12.7%). In terms of total visits, the highest numbers were made by citizens of Russia (334,000), Turkey (285,200) and Armenia (228,100).

Most visitors (46.2%) were between 31 and 50 years old, while women accounted for 40.2% of all international visitors.

Leisure, entertainment, and recreation were the main purposes of travel, representing 43.7% of all visits. The majority of visits were concentrated in Tbilisi (866.8 thousand) and the Autonomous Republic of Adjara (466.9 thousand).

The average length of stay during 4Q25 amounted to 4.95 nights, down 1.9% from 5.05 nights recorded in 4Q24. Additionally, 82.1% of all visits were repeat visits.

Total spending by international visitors in the fourth quarter reached 3 billion GEL, a modest 1% annual increase, yet average spending per visit decreased by 6.8%, falling to 1,946.7 GEL.