Tbilisi/Baku (GBC) - In 1Q26, the tourism sector in the two neighboring countries of the South Caucasus showed different dynamics: in Georgia, the number of visitors increased, although total revenues decreased, while in Azerbaijan, a decrease was recorded in both the flow of visitors and their spending.

Based on statistical data from both countries, tourism activity in the region is experiencing some correction compared to the previous year.

According to Geostat, the number of international visitors to Georgia reached 994.8 thousand in 1Q26, which is 2.5% higher than in the same period last year. Of particular note is the 4% increase in tourist-type visits, which amounted to 997.5 thousand.

In contrast, according to Azerbaijani state statistics, 484.4 thousand foreigners arrived in the country, which is 4.7% less than in 1Q25. This figure is almost two times lower than the number of visitors received by Georgia.

Despite the increase in the number of visitors, tourism revenues in Georgia decreased. Total spending amounted to GEL 2.2 billion, which is a 5.2% decrease. The average cost per visit decreased by 5.1% and amounted to 1,897.1 GEL.

A similar trend is observed in Azerbaijan, where spending by foreigners decreased by 14.8% and amounted to 511.7 million manat. The largest decrease in the structure of expenses was recorded for accommodation services (-25.4%).

Russia remains the main export market for both countries. In Georgia, 202.4 thousand visitors from Russia were recorded (20.3% share).

In the case of Georgia, important players are Turkey (18.5%) and Armenia (11.8%). In Azerbaijan, the spending of tourists arriving from Turkey increased by 6.4%, while the spending of incoming flows from India decreased by 3 times.

Interestingly, 83.6% of visits to Georgia are repeat visits, and the average age of visitors ranges from 31-50 years. In Azerbaijan, the largest share of spending (234.6 million manat) falls on transport services.