Tbilisi (GBC) - International tourism activity in Georgia continued to rise in 2025, though the average spending per visit declined slightly, according to new data published by GeoStat.

Georgia recorded 7.8 million entries by international non-resident travelers, marking a 5.9% increase compared to 2024. The largest share of visits (43.6%) was made by travelers aged 31–50.

Out of the total entries, 6.9 million were classified as international visits, up by 6.2% year-over-year. The number of international visitors reached 5.8 million, a 7% growth compared to the previous year.

During the reporting period, travelers made 5.5 million tourist-type visits, reflecting an 8.4% increase. In the structure of visitors:

  • 80.6% were tourists,
  • 15.4% were same-day visitors (excursionists),
  • 3.9% were both tourists and excursionists.

The highest number of visitors came from:

  • Russia - 1.3 million (23.2% of all visitors)
  • Turkey - 16.9%
  • Armenia - 11.9%

The largest number of trips was also conducted by citizens of Russia (1.6 million), Turkey (1.2 million), and Armenia (0.9 million).

Nearly 46.4% of visitors were aged 31–50, while women accounted for 43% of the total.

Most visits, 50.3% were made for leisure, entertainment, and recreation.

In terms of geography, the majority of visits were concentrated in:

  • Tbilisi - 3.8 million visits
  • Adjara A/R - 2.7 million visits

The average length of stay increased by 1.6%, reaching 5.6 nights per visit. Repeat visits represented 78.4% of all trips.

Total expenditures made during visits in 2025 reached 15 billion GEL, an increase of 5.1% compared to 2024.

However, average spending per visit decreased by 1.1%, amounting to 2,187.3 GEL.