Tbilisi (GBC) - Black Sea Arena is launching a wide-scale campaign in Georgia branded as Starring Georgia. Main goal of the campaign is to promote the country and to boost its tourism, economic and cultural potential.
Within the scope of the new campaign, concerts will be held in Shekvetili, Tbilisi and other locations, apart from the Black Sea Arena.
As Levan Davitashvili points out, this is a very good initiative and we had successful examples of such an initiative in the past - he mentions the project implemented within the framework of Check in Georgia. According to the minister, the concerts of famous artists planned this year will attract not only local tourists, but also visitors from the entire region and even from more distant countries.
"We communicated with the population about this in terms of the impact on tourism and the economy, and we think that this year alone, according to conservative estimates, the effect will be about 100 million on the economy, along with the raising the awareness of the country, because many new visitors can come to Georgia to see these stars, and in general. This will be a very positive dynamic for the development of tourism in Georgia", said Levan Davitashvili.
In addition, according to the Minister of Economy and Sustainable Development, it is desirable to regularly run such campaigns, within the framework high-quality performers will regularly come to Georgia. "The idea of Starring Georgia is that next year we will have even more popular artists," the minister noted.
Black Sea Arena - the biggest concert hall in the country is located in Guria, Shekvetili, at the Black Sea Coast. The music Arena is constructed on the land of 30’000 square meters and has the capacity to host up to 10’000 guests. The Arena opened with Christina Aguilera’s show in 2016. Since then it has hosted various events, including the concerts of rock bands Aerosmith and Scorpions, Black Eyed Peas, Vanessa Mae, Jessie J, Thirty Seconds to Mars Eric Benet, CeLoo Green, Katie Melua, one of the most prominent composers of our age Ennio Morricone, Led Zeppelin’s soloist Robert Plant, and brilliant representative of popular music Sir Elton John. Numerous concerts featuring Georgian stars were also held at Black Sea Arena.
