Tbilisi (GBC) - Influencers will probably have to comply with regulations - it may become mandatory to indicate in the form of a caption in the video that the company has paid money to the influencer for posting a video about a specific product or service.

The National Competition Agency is planning to start work on the regulation of the mentioned field this year, and the relevant guidance document should be ready by 2025.

It is not yet known what other conditions will be set for the activities of influencers, however, as the agency told "Interpress News", "the main thing is transparency, because the customer should know that the company paid the influencer money for posting a video about a specific product or service."