Tbilisi (GBC) – The high cost of imported branded products in Georgia is largely due to the country’s status as a “small market,” which leads international manufacturers to supply products to local distributors at higher prices. Nikoloz Burduli, a representative of Foodservice, said this on Thursday during a session of the parliamentary temporary investigative commission studying prices.

The company imports major brands such as Roshen and Danone to Georgia.

According to Burduli, the price difference compared to European countries is directly linked to producers’ policies. Large manufacturers view Georgia as a small buyer, resulting in higher purchase prices.

“In many cases, major manufacturers consider our market expensive, small in scale, so purchase prices are higher than in other countries,” Burduli noted, citing Turkey as an example, where similar products are significantly cheaper.

He added that prices imported by their company increased by no more than 2% on average in 2025, mainly due to changes in purchase costs.

Burduli emphasized that distributors cannot arbitrarily raise prices, as international brands strictly control operating costs and profit margins. In most cases, distributors’ profit margins do not exceed 3%, and at most 5%.

On March 5, the fifth session of the Commission for the Study of the Pricing Structure of Food Products, Medicines, and Fuel was held in the Georgian Parliament. The commission, which has already met with local producers and small importers, aims to complete its study of the market structure and value chain by the end of April.