Tbilisi (GBC) - With the support of the National Wine Agency and organized by the partner American company “Saperavi Brothers,” Georgian wine tastings were held in the state of Massachusetts at chain supermarkets specializing in wine and food products, as well as at 20 retail sales locations.

Within the framework of each event, in specially designated promotional areas, five types of Georgian wine from three different companies were presented for tasting.

The cycle of Georgian wine promotional tastings, organized by “Saperavi Brothers,” began in July and continues through the month of December.

Events of this format are consumer-oriented, and their objective is to diversify export markets for Georgian wine and to support the growth of sales.

The United States of America represents one of the strategic export markets for Georgian wine. Since 2013, targeted marketing activities implemented with the support of the National Wine Agency have significantly contributed to increasing both the awareness of Georgian wine and its exports to the U.S.

In the United States, the National Wine Agency carries out the Georgian wine marketing campaign in cooperation with the leading American marketing company “Colangelo & Partners.” Within the framework of the campaign, tasting seminars are held in various U.S. cities for wine professionals and representatives of the wine trade sector; Georgian wine is presented at international exhibitions; and wine tours to Georgia are organized for media representatives, sommeliers, and sales professionals, which contributes to better awareness and promotion of Georgian wine in the American market.

At the same time, in order to promote Georgian wine, the partners of the National Wine Agency include American importing companies “A.G. Global Trade LLC,” “Saperavi Brothers,” “Vinoveli Inc,” “Corus Systems Inc,” “Georgian House of Greater Washington LLC,” as well as the marketing company “Big Sky Ranch Inc.”